From Scrolls to Souls: Why Emotion Beats Everything in Branding

Scrolling through endless feeds, people no longer respond to beauty alone. What captures attention now is how a brand makes someone feel. From Jacquemus’ nostalgic storytelling to Glossier’s intimate community experience, emotion is shaping the most memorable brands. Explore why feelings are overtaking features as the key to lasting connections and why the brands that understand this are the ones that endure.